Ulta 21 Days of Beauty Sale Has So Many Bestsellers at 50% Off (2024)

Just in time for a spring beauty refresh, Ulta’s 21 Days of Beauty Sale 2023 is here. The mega-retailer is one of our favorite places to stock up on both drugstore and luxury beauty essentials all year long, but its annual blowout event is truly unmatched for scoring skin care and makeup essentials at incredible prices.

Here’s how it works: From Sunday, March 12, through Saturday, April 1, Ulta will be offering select products at (!!) 50% off. (That’s three full weeks of iconic products at half price.) The selection changes every day, meaning you’ll have to act quickly to snag your favorites. Plus, the retailer has already announced the majority of its markdowns so you can start planning what you want to score ahead of time.

With so much to sift through, setting a game plan can be a little intimidating. That’s where we come in: We combed through the retailer’s lineup and found the most exciting products to buy each day. Classics from Stila and Tarte are up for grabs, as are must-haves from Instagram favorites like Peach & Lily and ZitSticka. Bookmark this page, then discover what we’re prioritizing (and buying for ourselves) from Ulta’s 21 Days of Beauty Sale 2023.

Psst! Looking to score the biggest deals during Ulta's 21 Days of Beauty Sale? We have Ulta promo codes that will make this month of savings even sweeter.

Sunday, March 12

The sale is starting off with a bang, with 50% off beauty shelf mainstays like Tarte's Face Tape foundation and ZitSticka's top-rated pimple patches. Since you’ll probably use both regularly, we highly recommend stocking up now. Also discounted: MAC, Peach & Lily, and It Cosmetics.

Monday, March 13

Today’s deals might transform your entire morning routine. On top of an Elemis moisturizer with SPF and Urban Decay lipstick, you’ll also find pore-eliminating primers, eye shadow palettes, and eye creams in the mix—many from women-owned beauty brands—all at half off.

Tuesday, March 14

Time to update your beauty bag. Several glam essentials—including Nudestix bronzers, Dermablend's setting powders, and dozens of skin care essentials are discounted today.

Wednesday, March 15

Take your eye makeup game to the next level with Stila's iconic Stay All Day liner and Lorac's moody Noir palette. Favorites from the likes of Murad and Erborian are also discounted.

Thursday, March 16

It’s a great day to target all of your skin concerns, considering plenty of products (including staples from StriVectin and SeroVital are half off for a limited time). You can also score epic savings on Too Faced's beloved lip plumper.

Friday, March 17

Although there are fewer deals today, they’re all heavy hitters. We’re stocking up on rarely discounted Anastasia Beverly Hills brow gel, Lancôme fragrance, and Clarins serum while we have the chance, and we suggest you do the same.

Saturday, March 18

Legends only today. Ulta went ahead and put It Cosmetics' best-selling Confidence in a Cream moisturizer, NuFace Mini+ device, and Benefit blushes on sale at the same time—and considering they’re all a full 50% off, you might as well add this trio to cart.

Sunday, March 19

Another day, another beauty-shelf slay. We’ve got our sights on Kiehl's fan-favorite overnight serum and an Anastasia brow pencil to keep our arches in check. Today’s also a great time to focus on coverage, considering Estée Lauder's Double Wear foundation is also on sale.

Monday, March 20

CosRx is one of our go-to brands for affordable skin care products, and its cult-favorite pimple patches are half off today only. Also coming in clutch is Kopari's gel sunscreen with SPF 50, which will provide sun protection and an overall glow.

Tuesday, March 21

Whether you go with First Aid Beauty's KP Smoothing body lotion or BareMinerals' Gen Nude blush, you’ll walk away from Wednesday’s sales with flawless-looking skin. Today is also dedicated to women-owned brands: Indie Lee, Meaningful Beauty, Juice Beauty, BeautyBio, and Keys Soulcare are discounted too.

Wednesday, March 22

Treat yourself to a self-care day with 50% off rejuvenating gems like Foreo's Bear device (and serum) and Origins' tinted moisturizer. Live Tinted's viral Hue Stick and Jaclyn Cosmetics' bronzer round out today’s markdowns in the makeup department.

Thursday, March 23

Get your skin care game on lock with Dr. Brandt's smoothing primer and Lancôme eye cream—then head over to the makeup department for similar discounts on Lime Crime lipsticks.

Friday, March 24

Today’s offerings are almost too good to be true. We’re talking deals on Too Faced Mascara (great if you missed the first round) and Clinique perfume, plus discounts on Murad's exfoliating cleanser. Go get ’em.

Saturday, March 25

Finish your morning beat with a top-rated brow pencil and fluffy brushes made just for Ulta—all at 50% off, of course.

Sunday, March 26

The category is: full glam. If you're hoping to plump up your lips, you won’t do much better than Tarte's Maracuja Juicy Lip Plumping Gloss. And, for a crease-free base, MAC's Prime Fix+ Primer and Setting Spray has your back.

Monday, March 27

Skin care enthusiasts, today is for you. There's everything from a rose-infused toner and firming gels to sunscreens galore. Don't miss the deals on eyeliners, matte lipsticks, and powder foundations too.

Tuesday, March 28

Hydration is the name of the game, thanks to Sunday Riley's Ice Ceramide Moisturizing Cream and L'Occitane's Almond Shower Oil. If you’re trying to keep your brows healthy and full, you can also pick up GrandeBrow's serum.

Wednesday, March 29

PMD's Microderm tool (formulated especially for pesky blackheads) and Dermalogica's daily cleanser with glycolic acid are up for grabs for 50% off each today.

Thursday, March 30

We need only the slightest excuse to stock up on more gentle cleansers and pore-minimizing primers—and lo and behold, some of the best are on mega-sale today. Thanks, Ulta!

Friday, March 31

With only one day left of the sale, the discounted skin care picks are unsurprisingly good. Grab a skin-quenching moisturizer from Tula and First Aid Beauty's exfoliating ingrown hair pads for less than $20.

Saturday, April 1

As expected, the sale is going out with a bang. Our final picks? Lancôme's Lash Idole Mascara, Strivectin's Tighten and Lift Neck Serum Roller, and Tarte's Shape Tape Concealer.