valentine's day 2024
Including a heart-shaped waffle-maker and a fidget cube for husbands.
By Erin Schwartz, a Strategist writer covering décor, gardening, and garment care. They previously worked as an editor at Garage magazine.
Photo-Illustration: Strategist; Photos: Getty, Retailer
Photo-Illustration: Strategist; Photos: Getty, Retailer
Valentine’s Day is less than two weeks away, so if you haven’t picked a gift for your S.O. yet, now’s the time to start looking. Whether you’re shopping for a gamer girlfriend, a wife who buys special laundry detergent just for hand-washing lingerie, or a husband who could use a hobby or two, we’ve pulled together a master list of gift guides for all the special someones in your life.
Below, you’ll find 30 standouts from those roundups, many of which are vetted by chefs, beauty gurus, designers, and our very own readers. And because, well, the economy, we found lots of great gifts under $50 and gifts under $25 — because a gift doesn’t have to break the bank to be a good one. Right now all the gifts on this list will arrive by February 14, but as the day gets closer, stock and shipping times may change, so if you see something your S.O. might like, you’d be wise to buy it sooner than later. If you don’t see something you like, be sure to click through to the gift guide linked, as we have a lot more ideas there. And as always, if you want to stay on top of our gift coverage, sign up for our newsletter.
Best Valentine’s Day Gifts Under $50
If you’re looking to keep your Valentine’s Day budget to $50 or less, we’ve got over 50 ideas for you, all of which will delight and none of which will break the bank. Treat them to their favorite pint of Ben & Jerry’s alongside a portable ice-cream cooler, gift them a candle that pairs perfectly with a massage, or bake them a Valentine’s dessert in a mini Le Creuset. Read more here.
Best Valentine’s Day Gifts Under $25
Our edit of gifts under $25 proves that a thoughtful present doesn’t have to cost a lot. From a kitschy one-pound bag of rock-shaped chocolate candies to huggie earrings that look more expensive than they are, we found something for everyone. And if you and your S.O. just do cards for Valentine’s Day, we uncovered a “hot” one that they’ll want to put on display. Read more here.
Best Valentine’s Day Flowers
Everyone loves getting a big bouquet offlowers as a gift. We found25(non-bodega) options, including a classic rose-forward bouquet, a box of blooms that supports local growers, and a candy-pink potted anthurium that won’t start wilting on February 15. Best of all, each one is available to order online for delivery on Valentine’s Day.Read more here.
Best Valentine’s Day Gifts for Kids
Candy is, of course, a Valentine’s Day staple — but we think the little ones in your life deserve a gift that isn’t just filled with sugar. From a Valentine’s Day version of the popular Little Blue Truck books to a heart-shaped mini waffle-maker you can use to make a festive breakfast together, we found 30 fun options they’ll love. Read more here.
Best Valentine’s Day Gifts for Him
He may consider himself atechie, anoutdoorsman, agourmand, agamer, or all of the above. Whatever his hobby, we rounded up 55 Strategist-approved ideas he’ll love and can actually use,including an analog foot massager for the partner who spends all day on his feet to a device that lets you pair your AirPods with airplane TV screens.Read more here.
Best Valentine’s Day Gifts for Her
What is snail mucin? It’s a long answer — beauty writer Tembe Denton-Hurst explains it here — but in short, she’ll love these sheet masks that contain the powerhouse skin-care ingredient. Our roundup of 58 delightful items will help you shop for her this Valentine’s Day, including the comfiest slippers ever and our best-in-class digital kitchen scale. Read more here.
Best Valentine’s Day Gifts for Boyfriends
Whether he’s an avid home cook, an aspiring creative director, or a world traveler who can’t get over the fact that everyone in Europe has a bidet, we’ve got a gift idea for him. But if a cast-iron sandwich press, essay collection on creativity, or home bidet aren’t up his alley, we found 60 other highly specific ideas. Read more here.
Best Valentine’s Day Gifts for Girlfriends
Regardless of how long you’ve been dating, giving a gift to your girlfriend may still feel high stakes. To find the right present, shop our list of 29 picks at different price points — including a trendy bright-orange laptop sleeve and a myrrh-and-vanilla paper incense produced in France since the 1880s. Read more here.
Best Valentine’s Day Gifts for Husbands
Husbands can be tricky to shop for, so we found 73 expert-recommended ideas that will delight even the man who says he doesn’t want anything. You’ll find an amber-hued clip-on book light for the husband who gets his best reading done at night, a fidget cube, and an especially nice bottle of olive oil that James Beard Award–winning chef Jonathan Waxman says is great for roasting meats. Read more here.
Best Valentine’s Day Gifts for Wives
For the wife who won’t break her Wordle streak even if she’s on vacation, has a big jewelry collection, or starts every morning with a written-out checklist, we discovered a book of New York Times Monday crossword puzzles; a jewelry cleaner for rings, necklaces, and glasses; and our best-in-class planner for every type of list-maker. If none of those ideas speak to you, we found 61 more. Read more here.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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