15 best Valentine’s Day pajamas for everyone (2024)

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Ah, Valentine’s Day. For some, it’s an excuse for an elaborately-planned date night or a beautiful meal at home. For others, it’s a day for celebrating friendship—or curling up with a glass of wine and trying to forget about romance. No matter where you fall this year, you deserve to spend the day in absolute comfort. We’ve rounded up the cutest and comfiest Valentine’s pajamas so you and your loved ones can do just that.

There are plenty of novelty Valentine’s Day pajamas out there, but we wanted something more than that. Your perfect Valentine’s Day PJs should still be faves when the romcoms have all been watched and the chocolates have been eaten. These pajamas stood out for their designs, cult followings, and overall quality.

Whether you’re looking for the perfect gift or treating yourself, here are our favorite Valentine’s Day PJs to add a bit of brightness and warmth this winter.

Valentine’s Day pajamas for women

1.P.J. Salvage Love You More PJ Set

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P.J. Salvage Love You More PJ Set

As a P.J. Salvage superfan (I may own four sets…) I can vouch for their comfort. This heart-themed set is made of aloe-infused jersey material to keep you cozy without overheating.

2.Victoria's Secret Modal Cropped Cami Set

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Victoria's Secret Modal Cropped Cami Set

These bestselling women’s Valentine pajamas offer a perfect balance of cheekiness and comfort. Reviewers rave about their high-quality fabric and subtly flirty design.

$44.95 at Victoria's Secret

3.Eberjey Inez Washable Silk Long PJ Set

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Eberjey Inez Washable Silk Long PJ Set

Eberjey makes some of the most iconic PJs out there (not to mention our favorite women’s pajamas of 2024), and this washable silk set is on another level. The brand offers silk PJs for men, too, although sadly in far fewer colors.

$298 at Eberjey

4.Colsie Two-Piece Satin Pajama Set

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Colsie Two-Piece Satin Pajama Set

This cute, flirty satin pajamas set has adjustable straps to dial in the fit, and a pink-and-red heart print that’s sure to steal your heart.

$18 at Target

5.Printfresh Queen of Hearts nightgown

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Printfresh Queen of Hearts pintuck nightgown

Printfresh’s pajamas are legendary for their soft organic cotton poplin material and incredible colors and patterns, and their extensive Valentine’s Day collection shows off both those attributes. It’s hard to pick just one, but we love the Queen of Hearts pintuck nightgown for its sweet detailing and impressive size range (XXS to 6X).

$138 at Queen of Hearts

Valentine’s Day pajamas for the whole family — and furry friends, too

1.Little Sleepies Love Bug Pajamas

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Little Sleepies Love Bug Pajamas

Our editors love Little Sleepies pajamas for their super-soft and super-stretchy fabrics, super-durable construction, and super-cute patterns, and the adorable Love Bug print is a perfect example of why.

$34 at Little Sleepies

2.Pottery Barn LoveShackFancy Cabbage Rose Organic Family Pajama Collection

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Pottery Barn LoveShackFancy Cabbage Rose Organic Family Pajama Collection

This organic cotton collection features a floral design that’s a little more unique than a classic heart print, but each piece in the set is plenty cute (and pink) enough to count as Valentine’s Day PJs.

From $39 at Pottery Barn Kids

3.Old Navy Matching Valentine Print Pajamas

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Old Navy Matching Valentine Print Pajamas

This bold cotton set might scream Valentine PJs, but reviewers also love their versatility. Fans report that they’re high quality and cute enough to dress up for daytime lounging. Or try this PJ jumpsuit, which is cute enough to pass as clothes but comfy enough to sleep in.

$26.99 at Old Navy (Save $18)

4. Hanna Andersson Kiss Print Pajamas

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Hanna Andersson Kiss Print Pajamas

These machine-washable pet PJs are perfect for the chilly dog in your life. Plus, the same print is available for adults and babies, so you can grab matching Valentine’s pajamas for the whole family.

$25 at Hanna Andersson (Save $9)

Valentine’s Day pajamas for toddlers, kids, and babies

1.Burt's Bees Doughnut Crazy Organic Cotton Pajamas

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Burt's Bees Doughnut Crazy Organic Cotton Pajamas

Burt’s Bees has a wide collection of baby pajamas for families looking for cozy organic cotton. This sweet set comes in multiple sizes, with the newborn option featuring convertible mittens and grippy feet.

$14.95 at Burt's Bees

2.Carter's Baby Organic Cotton 2-Piece Pajamas

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Carter's Baby Organic Cotton 2-Piece Pajamas

These 2-piece pajamas are perfectly soft and stretchy. Reviewers say that the 95% cotton material feels high-quality, and that getting babies in and out of it is a breeze.

$17 at Carter's

3.Carter's Toddler Organic Cotton Two-Piece Pajamas

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Carter's Toddler Organic Cotton Two-Piece Pajamas

he cuteness doesn’t stop as kids grow. Carter’s has lots of well-loved toddler pajamas, including this cute Valentine’s set. Fans say they fit true to size and hold up even after hundreds of runs through the washing machine.

$16.95 at Carter's

4.Hanna Andersson Strawberry Print Long John Pajama Set

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Hanna Andersson Strawberry Print Long John Pajama Set

Valentine’s pajamas don’t have to be covered with hearts and candies. These popular strawberry PJs are just as sweet—and perfect for a wide age range.

$39 at Hanna Andersson (Save $9)

5.Target Snuggly Soft Pajama Set

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Cat & Jack Valentine's Heart Long Sleeve Snuggly Soft Snug Fit Pajama Set

Affordable, adorable, and available in sizes 4 to 14, this heart-print long sleeve set from parent-loved house brand Cat & Jack is made of soft velour for maximum coziness.

$12 at Target

Valentine’s Day pajamas for men

1.L.L. Bean Scotch Plaid Flannel Pajamas

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L.L. Bean Scotch Plaid Flannel Pajamas

For many of us, Valentine’s Day marks the most freezing time of the year. We’ve already named this flannel set the best men’s pajamas of 2024, so you know they’ll keep you toasty warm in festive, cozy hues.

$79 at L.L. Bean

2.Gap Pajama Pants

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Gap Adult Pajama Pants

These popular cotton pajama pants are a step above your average joggers while keeping things simple. Reviewers say that they’re comfortably roomy and true to size.

$34.95 at Gap

3.Ugg Robinson Robe

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Ugg Robinson Robe

For the person who already has their PJ needs sorted out, this double-knit fleece is a luxurious addition. Reviewers say it’s incredibly soft, but light enough to use year round.

$102.99 at Ugg (Save $46)

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15 best Valentine’s Day pajamas for everyone (2024)

FAQs

What do people buy the most on Valentine's day? ›

60% of Americans planned to buy greetings and gift cards (NRF report 2023). Therefore, they are the top-selling items for Valentine's Day, especially if they are unique or personalized.

How many pairs of pajamas should an adult have? ›

Based on the advice provided above, and assuming your household does one or two loads of laundry a week, you should ideally own three or four pairs of pyjamas (if you want to wear PJs each night).

What is the oldest known Valentine still in existence? ›

The oldest known Valentine still exists today as a poem written by Charles Duke of Orleans to his wife while he was imprisoned in the Tower of London following his capture at the Battle of Agincourt. The greeting that was written in 1415 is part of the manuscript collection at the British Library in London.

What's trending for Valentine's day 2024? ›

Candy (at 57%), greeting cards (40%), and flowers (39%) will be the most popular gifts.

What gender spends more on Valentine's day? ›

Not only that, Valentine's Day tends to be the most popular day to get engaged. Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

How much does the average person spend on Valentine's Day? ›

The average consumer will spend $192.80, up from $175.41 in 2022. The average planned spending on family members and significant others remains unchanged from 2022 to 2023, holding steady at around $131.

What is the most popular Valentine's Day candy? ›

Chocolate is the most popular candy for Valentine's Day for a reason. These delicious treats pair perfectly with any gift.

Why we shouldn t wear the same pajamas for 2 days in a row? ›

Pajamas lie against your skin. If you wear the same piece of fabric over and over again, bacteria and dead skin cells can start to collect in your clothing.

Should you buy pajamas a size bigger? ›

Suggestion: In general, we suggest purchasing a size larger, if you are uncertain about the gift receiver's size, as most people prefer loose fitting sleepwear.

Is it okay to wear the same pajamas every night? ›

Meurice Garment Care CEO Wayne Edelman prefers to wash pajamas after each use, “as any garment worn next to the skin should.” On the other hand, Ahoni — as well as the American Cleaning Institute — suggests washing pajamas every three wears. “If you sweat a lot while sleeping, you may want to increase this frequency.

What is the most gifted item on Valentine's day? ›

1. Valentine's Day cards. Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved one with a Valentine's Day card. You can score some extra points by personalising your card with a photo or heartfelt poem.

What is the old name for Valentine's day? ›

At the end of the 5th century, Pope Gelasius I forbid the celebration of Lupercalia and is sometimes attributed with replacing it with St. Valentine's Day, but the true origin of the holiday is vague at best. Valentine's Day did not come to be celebrated as a day of romance until about the 14th century.

Why is February 14 special? ›

February 14 is celebrated as Saint Valentine's Day in various Christian denominations; it has, for example, the rank of "commemoration" in the calendar of saints in the Anglican Communion. The feast day of Saint Valentine is given in the calendar of saints of the Lutheran Church.

What is the most popular arrangement sold on Valentine's Day? ›

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.

What is the most popular candy sold on Valentine Day? ›

Heart-shaped boxes of chocolate are the most popular Valentine's Day candy in the US, ranking No.

What things go up in price on Valentine's Day? ›

Americans who participate in Valentine's Day festivities paid 4.7% more when purchasing candy for their valentines. When purchasing flowers, jewelry, or wine, they faced an uptick of 3%, 0.6%, and 4.7%, respectively.

What does the average consumer spend on Valentine's Day gifts? ›

The NRF said it projects consumers will spend $185.81 each on average. Of the $25.8 billion being spent on Valentine's Day in the U.S., jewelry is expected to be the No. 1 expense at $6.4 billion, followed by $4.9 billion being spent on an evening out.

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